Anastasia Beverly Hills may be remembered as forever changing the way we look at eyebrows, but the brand that Instagram-ed its way to huge success has set its goals on highlighting other facial features as well. The brand’s 18-well professional Lip Palette ($48) contains a collection of lip shades featuring primaries, neutrals and brights, which can be worn alone or together for an endless array of looks. The long-wearing matte finish can be mixed (literally, on a mixing plate using a dual-ended lip brush with a spatula end) for looks from day to night.

“Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades,” says Claudia Soare, president of Anastasia Beverly Hills.

More info:  AnastasiaBeverlyHills.com